Intro to
Brand Strategy
Learn the fundamentals of brand strategy and create your first pro-level brand strategy manual in the process.
All business owners are brand strategists.
If you’re in business, you’re building a brand. In this course, you’ll learn how to create a brand strategy that sets your company up to stand out and be known for its greatness.
Shape the narrative.
Your brand is your reputation. What do you want your company to be known for? You can play an active role in shaping what people think and feel about your company with brand strategy.
Scale with consistency.
Thinking of hiring a team or working with collaborators? As you scale, make sure your business maintains its quality standards and voice by sharing your strategy manual.
Level up your customer experiences.
When you’re clear on your audience, positioning, and competitive advantage, you’ll be able to create unique customer experiences that win over customers time and time again.
Make better business decisions.
A strong brand strategy will support you in making vision-aligned business decisions that lead to big picture achievements.
The Details
In this course, you’ll learn why brand strategy is an essential part of a thriving business, what questions to ask yourself to create a brand vision, and how to put together your very own brand strategy manual.
The Curriculum
The What & Why of Brand Strategy
The Anatomy of a Brand Strategy Manual
Building Your Brand Vision
Mission, Vision, Values, & Origin Story
Target Audience
Positioning
Brand Voice
Communications
Applications & Best Practices
Know Before You Go
If you don’t see your question below, reach out to us at hey@brandland.co before signing up for this course.
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This course is for business owners looking to approach their brands more strategically so they can better connect with their audiences, establish industry leadership, and expand their teams with more ease.
This course is also a good fit for brand designers who want to develop their craft and add more value to their branding services.
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This course is self-paced, so you can take as long as you need.
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Due to the digital nature of this course, we do not offer refunds. Be sure to review the course details and reach out with questions before purchasing.
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In this course you can expect to…
Be challenged: Learning new things can be hard, but if you feel stretched throughout the course, that’s a good thing! You’re building new brand muscles 💪.
Write a lot: Brand strategy development involves a lot of writing (or typing).
Registration is open
Set the standard.
You bring the vision, we’ll give you the map.
What’s Inside
✓ 9 Pre-Recorded Lessons
✓ Brand Vision Questionnaire
✓ Brand Strategy Manual Template